About Bullseye

Our mission is bridging the gap between innovative ready-to-drinks, healthy snack brands and the dynamic Benelux market. As your dedicated distribution partner, we focus on putting your products where you want them: in the hands of excited consumers and in locations where your brands shine the brightest.

By building a strong, long-lasting partnership, we become an extension of your sales and marketing strategy. We’re here to join forces with you in overcoming market challenges, utilizing our expertise to amplify your market presence and expand your reach.

We are your brand’s GO-TO partner, tailoring our approach to your brand’s values and goals. We prioritize your brand’s distinctive assets and consumer appeal, leveraging our experience, network, reach and insights to deliver results.

The Founders


At Bullseye, we’re about more than distribution; we’re about creating success stories together. Leveraging many years of industry experience while staying attuned to the latest trends and consumer preferences, Bullseye Distribution is your partner for introducing exceptional ready-to-drink (RTD) brands and healthy snacks into the Benelux market.

Our network covers various sectors, including retail, hospitality, events, convenience stores, and the corporate market.

Let’s join forces and let us help you make your brand available where your target customers are.


Sales Agency

Your sales agency solution

For upcoming start-ups and brands, it can be challenging and costly to establish a full-time sales account. Bullseye offers the ideal solution, tailor-made to your business needs. With us, you can set up a flexible sales account at a market-competitive price for a specified duration, allowing you to navigate the complexities of sales without the burden of a full-time commitment.

Curious or have questions? Feel free to reach out to us. Your success is our priority!


Bullseye Distribution consists of a team of market experts with a combined experience of more than 40 years in leading, internationally renowned businesses. We specialize in providing tailor-made advice at a cost-effective hourly rate for emerging brands and start-ups, designed to help you navigate the unique landscape of your industry.

As value engineers we connect upcoming brands with experienced, cost-efficient suppliers to optimize costs and maximize profitability. We serve as catalysts for your brand, enhancing your business strategy with a keen focus on simplicity, efficiency, and results. Our core principle is to  always put the client at the heart of what we do.

Success Stories