Introducing BitesWeLove
The best launches are built on more than just a strong product. They’re built on shared ambition. That’s exactly what we found with BitesWeLove; a plant-based snack brand with clear values, distinctive flavours, and a vision that aligns with how people snack today.
Made from peas, nuts, and beans, BitesWeLove offers crunchy, flavour-forward snacks that fit busy, health-conscious lives. The full range is plant-based, lower in fat, high in fibre, and comes in recyclable mono-foil packaging. With their Certified B Corporation status and a B Impact Score of 91.4, the brand brings credibility that resonates.
About the brand
BitesWeLove is built around a simple mission: helping people snack better. Whether it’s a 30g pack of Crunchy Peas or a standing pouch for sharing, the brand offers options that balance nutrition, flavour, and convenience.
Beyond the product, BitesWeLove’s commitment to impact runs deep. With FSC-certified cartons, sustainable packaging choices, and high transparency standards, they back their values with action. Their B Corp certification reflects this dedication, measured not just in sales, but in how the brand performs for people and planet.
The Bullseye approach
When BitesWeLove partnered with Bullseye to launch in Belgium, it wasn’t a handoff, it was a collaboration. Both teams aligned on the importance of consumer context: where do people snack, and why do they choose what they do?
That insight shaped the rollout, centering on:
- Retail, hospitality, and events
- Healthy food-forward environments
- Consumers looking for taste without compromise
The collaboration was recognized by the brand itself:
“Our collaboration has been a success from moment one…we work together as colleagues with the shared mission to make BitesWeLove a success in Belgium.”
Together, we also introduced Chewy Oat Bars, including flavours like Matcha, to the Belgian market, ensuring they reached the right audiences with the right timing.
Why the brand works
BitesWeLove succeeds because it fits with what today’s consumers expect:
- Health-conscious and lighter: Lower fat, fibre-rich, and plant-based.
- Convenient and premium: Portion packs and resealable pouches.
- Snackable discovery: Bold flavours with functional benefits.
In summary
BitesWeLove’s Belgian launch wasn’t just about shelf presence. It was about brand presence in the right places, supported by a shared mission. Together, we turned insight into impact by combining smart distribution with a values-led product.
For brand owners looking to scale in Belgium or the wider Benelux region, the message is clear: with the right fit and the right partner, momentum follows.
