{"id":7176,"date":"2025-08-05T07:53:01","date_gmt":"2025-08-05T07:53:01","guid":{"rendered":"https:\/\/www.bullseyedistribution.be\/blog\/the-launch-of-biteswelove-in-belgium-a-case-study-in-collaboration-and-consumer-fit\/"},"modified":"2025-08-05T08:08:59","modified_gmt":"2025-08-05T08:08:59","slug":"the-launch-of-biteswelove-in-belgium-a-case-study-in-collaboration-and-consumer-fit","status":"publish","type":"blog","link":"https:\/\/www.bullseyedistribution.be\/nl\/blog\/the-launch-of-biteswelove-in-belgium-a-case-study-in-collaboration-and-consumer-fit\/","title":{"rendered":"The launch of BitesWeLove in Belgium: a Case Study in Collaboration and Consumer Fit"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7176\" class=\"elementor elementor-7176 elementor-7171\" data-elementor-post-type=\"blog\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8ebc84 e-con-full e-flex e-con e-parent\" data-id=\"e8ebc84\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-439e42b e-con-full e-flex e-con e-child\" data-id=\"439e42b\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-a944d15 e-con-full e-flex e-con e-child\" data-id=\"a944d15\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-ae77531 e-con-full e-flex e-con e-child\" data-id=\"ae77531\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c62328f elementor-widget__width-inherit smalltitle hover-container6 elementor-widget elementor-widget-heading\" data-id=\"c62328f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 17-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Introducing BitesWeLove<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c68b2e5 normaltext elementor-widget elementor-widget-text-editor\" data-id=\"c68b2e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 17-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The best launches are built on more than just a strong product. They\u2019re built on shared ambition. That\u2019s exactly what we found with <b>BitesWeLove; <\/b>a plant-based snack brand with clear values, distinctive flavours, and a vision that aligns with how people snack today.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9de5f1f normaltext elementor-widget elementor-widget-text-editor\" data-id=\"9de5f1f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Made from peas, nuts, and beans, BitesWeLove offers crunchy, flavour-forward snacks that fit busy, health-conscious lives. The full range is <b>plant-based, lower in fat, high in fibre<\/b>, and comes in <b>recyclable mono-foil packaging<\/b>. With their <b>Certified B Corporation<\/b> status and a <b>B Impact Score of 91.4<\/b>, the brand brings credibility that resonates.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8630d9 elementor-widget__width-inherit smalltitle hover-container6 elementor-widget elementor-widget-heading\" data-id=\"b8630d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About the brand<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a42a84c normaltext elementor-widget elementor-widget-text-editor\" data-id=\"a42a84c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>BitesWeLove is built around a simple mission: helping people snack better. Whether it\u2019s a 30g pack of <b>Crunchy Peas<\/b> or a standing pouch for sharing, the brand offers options that balance nutrition, flavour, and convenience.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b7775d normaltext elementor-widget elementor-widget-text-editor\" data-id=\"6b7775d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Beyond the product, BitesWeLove\u2019s commitment to impact runs deep. With FSC-certified cartons, sustainable packaging choices, and high transparency standards, they back their values with action. Their B Corp certification reflects this dedication, measured not just in sales, but in how the brand performs for people and planet.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46a1704 e-con-full e-flex e-con e-child\" data-id=\"46a1704\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1543b90 elementor-widget elementor-widget-image\" data-id=\"1543b90\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 17-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"481\" height=\"640\" src=\"https:\/\/www.bullseyedistribution.be\/wp-content\/uploads\/2025\/02\/thumbnail_6dd6e0b6-ff47-4519-b41a-03a7f66d4778.webp\" class=\"attachment-medium_large size-medium_large wp-image-6810 not-transparent\" alt=\"\" srcset=\"https:\/\/www.bullseyedistribution.be\/wp-content\/uploads\/2025\/02\/thumbnail_6dd6e0b6-ff47-4519-b41a-03a7f66d4778.webp 481w, https:\/\/www.bullseyedistribution.be\/wp-content\/uploads\/2025\/02\/thumbnail_6dd6e0b6-ff47-4519-b41a-03a7f66d4778-225x300.webp 225w\" sizes=\"(max-width: 481px) 100vw, 481px\" data-has-transparency=\"false\" data-dominant-color=\"918569\" style=\"--dominant-color: #918569\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6cc1634 e-con-full e-flex e-con e-child\" data-id=\"6cc1634\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-8349d13 e-con-full e-flex e-con e-child\" data-id=\"8349d13\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94b885c elementor-widget__width-inherit smalltitle hover-container6 elementor-widget elementor-widget-heading\" data-id=\"94b885c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Bullseye approach<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-830709f normaltext elementor-widget elementor-widget-text-editor\" data-id=\"830709f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When BitesWeLove partnered with Bullseye to launch in Belgium, it wasn\u2019t a handoff, it was a collaboration. Both teams aligned on the importance of consumer context: <b>where do people snack, and why do they choose what they do?<\/b><\/p>\n<p>That insight shaped the rollout, centering on:<\/p>\n<ul>\n<li aria-level=\"1\"><b>Retail, hospitality, and events<\/b><\/li>\n<li aria-level=\"1\"><b>Healthy food-forward environments<\/b><\/li>\n<li aria-level=\"1\"><b>Consumers looking for taste without compromise<\/b><\/li>\n<\/ul>\n<p>The collaboration was recognized by the brand itself:<\/p>\n<h6>\u201cOur collaboration has been a success from moment one\u2026we work together as colleagues with the shared mission to make BitesWeLove a success in Belgium.\u201d<\/h6>\n<p>Together, we also introduced <b>Chewy Oat Bars<\/b>, including flavours like Matcha, to the Belgian market, ensuring they reached the right audiences with the right timing.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e406ca5 e-con-full e-flex e-con e-child\" data-id=\"e406ca5\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-20acdf2 e-con-full e-flex e-con e-child\" data-id=\"20acdf2\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8db20c elementor-widget elementor-widget-image\" data-id=\"a8db20c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.bullseyedistribution.be\/wp-content\/uploads\/2025\/02\/BitesWeLove2.webp\" class=\"attachment-large size-large wp-image-6737 not-transparent\" alt=\"\" srcset=\"https:\/\/www.bullseyedistribution.be\/wp-content\/uploads\/2025\/02\/BitesWeLove2.webp 640w, https:\/\/www.bullseyedistribution.be\/wp-content\/uploads\/2025\/02\/BitesWeLove2-300x200.webp 300w, https:\/\/www.bullseyedistribution.be\/wp-content\/uploads\/2025\/02\/BitesWeLove2-600x400.webp 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" data-has-transparency=\"false\" data-dominant-color=\"a97e61\" style=\"--dominant-color: #a97e61\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b54c3e e-con-full e-flex e-con e-child\" data-id=\"5b54c3e\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a173205 elementor-widget__width-inherit smalltitle hover-container6 elementor-widget elementor-widget-heading\" data-id=\"a173205\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why the brand works<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f4c0a4 normaltext elementor-widget elementor-widget-text-editor\" data-id=\"8f4c0a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>BitesWeLove succeeds because it fits with what today\u2019s consumers expect:<\/p>\n<ul>\n<li><b>Health-conscious and lighter<\/b>: Lower fat, fibre-rich, and plant-based.<\/li>\n<li><b>Convenient and premium<\/b>: Portion packs and resealable pouches.<\/li>\n<li><b>Snackable discovery<\/b>: Bold flavours with functional benefits.<\/li>\n<li style=\"list-style-type: none;\">\u00a0<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9fac87 e-con-full e-flex e-con e-child\" data-id=\"e9fac87\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-c931c30 e-con-full e-flex e-con e-child\" data-id=\"c931c30\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68658dc elementor-widget__width-inherit smalltitle hover-container6 elementor-widget elementor-widget-heading\" data-id=\"68658dc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In summary<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1915d1d normaltext elementor-widget elementor-widget-text-editor\" data-id=\"1915d1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>BitesWeLove\u2019s Belgian launch wasn\u2019t just about shelf presence. It was about brand presence in the right places, supported by a shared mission. Together, we turned insight into impact by combining smart distribution with a values-led product.<\/p>\n<p>For brand owners looking to scale in Belgium or the wider Benelux region, the message is clear: with the right fit and the right partner, momentum follows.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2465dbe hover-container4 elementor-tablet-align-left animated-fast elementor-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"2465dbe\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.bullseyedistribution.be\/nl\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Want to explore your brand\u2019s potential in the Belgian market?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ebffac e-con-full e-flex e-con e-child\" data-id=\"3ebffac\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8fdacd3 elementor-widget elementor-widget-image\" data-id=\"8fdacd3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"499\" src=\"https:\/\/www.bullseyedistribution.be\/wp-content\/uploads\/2024\/03\/BWL-Products-Crunchy-Peas-Corn-Flip-its-01-768x499.webp\" class=\"attachment-medium_large size-medium_large wp-image-3392 not-transparent\" alt=\"\" srcset=\"https:\/\/www.bullseyedistribution.be\/wp-content\/uploads\/2024\/03\/BWL-Products-Crunchy-Peas-Corn-Flip-its-01-768x499.webp 768w, https:\/\/www.bullseyedistribution.be\/wp-content\/uploads\/2024\/03\/BWL-Products-Crunchy-Peas-Corn-Flip-its-01-300x195.webp 300w, https:\/\/www.bullseyedistribution.be\/wp-content\/uploads\/2024\/03\/BWL-Products-Crunchy-Peas-Corn-Flip-its-01-1024x665.webp 1024w, https:\/\/www.bullseyedistribution.be\/wp-content\/uploads\/2024\/03\/BWL-Products-Crunchy-Peas-Corn-Flip-its-01-1536x998.webp 1536w, https:\/\/www.bullseyedistribution.be\/wp-content\/uploads\/2024\/03\/BWL-Products-Crunchy-Peas-Corn-Flip-its-01-600x390.webp 600w, https:\/\/www.bullseyedistribution.be\/wp-content\/uploads\/2024\/03\/BWL-Products-Crunchy-Peas-Corn-Flip-its-01-jpg.webp 2000w\" sizes=\"(max-width: 768px) 100vw, 768px\" data-has-transparency=\"false\" data-dominant-color=\"56503c\" style=\"--dominant-color: #56503c\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":6811,"template":"","class_list":["post-7176","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How BitesWeLove launched in Belgium | Bullseye Distribution<\/title>\n<meta name=\"description\" content=\"How Bullseye Distribution introduced BitesWeLove in Belgium; 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