{"id":7365,"date":"2025-10-30T07:00:28","date_gmt":"2025-10-30T07:00:28","guid":{"rendered":"https:\/\/www.bullseyedistribution.be\/?post_type=blog&#038;p=7365"},"modified":"2025-10-30T09:26:33","modified_gmt":"2025-10-30T09:26:33","slug":"bullseye-strengthens-its-team-and-shifts-into-a-higher-gear","status":"publish","type":"blog","link":"https:\/\/www.bullseyedistribution.be\/nl\/blog\/bullseye-strengthens-its-team-and-shifts-into-a-higher-gear\/","title":{"rendered":"Bullseye strengthens its team and shifts into a higher gear"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7365\" class=\"elementor elementor-7365 elementor-7347\" data-elementor-post-type=\"blog\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8ebc84 e-con-full e-flex e-con e-parent\" data-id=\"e8ebc84\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-439e42b e-con-full e-flex e-con e-child\" data-id=\"439e42b\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-a944d15 e-con-full e-flex e-con e-child\" data-id=\"a944d15\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-ae77531 e-con-full e-flex e-con e-child\" data-id=\"ae77531\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c68b2e5 normaltext elementor-widget elementor-widget-text-editor\" data-id=\"c68b2e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 17-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><i>After a successful launch in June 2022 and a period of strong organic growth, Bullseye, a Belgian scale-up active in brand activation and distribution, is entering a new era of expansion.<\/i><\/p>\n<p><i>The company, which has successfully launched brands such as BitesWeLove, ST\u00cbLZ, The French Kiss Club, Soul Water, Tribe and Punchy in Belgium through out-of-home, retail and events, is now gearing up for its next phase of growth.<\/i><\/p>\n<p>\u00a0<\/p>\n<p><i>As Bullseye continues to grow alongside the dynamic brands it represents, strengthening the internal team and leadership structure marks a natural and important next step.<\/i><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ba64e5 elementor-widget__width-inherit smalltitle hover-container6 elementor-widget elementor-widget-heading\" data-id=\"0ba64e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 17-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">A new chapter in Bullseye\u2019s journey<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9de5f1f normaltext elementor-widget elementor-widget-text-editor\" data-id=\"9de5f1f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>After a focused search for strategic growth and smart capital, Bullseye proudly welcomes Olivier Percy and David Hens to its Board of Directors, with Olivier also joining the executive management team. Together with Founder Stijn Bex, they will lead the company\u2019s continued professionalization and scaling efforts.<\/p>\n<p>Olivier brings more than 15 years of experience in channel marketing, sales and innovation at Diageo, adding deep commercial and strategic expertise to the team. David, a third-generation entrepreneur in food distribution, strengthens Bullseye with valuable operational knowledge and financial reporting experience.<\/p>\n<p>\u201cOver the past years we\u2019ve built a strong foundation,\u201d says Stijn Bex, Founder of Bullseye. \u201cOur focus was on building, testing and proving that our approach works. Now it\u2019s time to accelerate, with more experience, scale and ambition.\u201d<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46a1704 e-con-full e-flex e-con e-child\" data-id=\"46a1704\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1543b90 elementor-widget elementor-widget-image\" data-id=\"1543b90\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 17-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1074\" src=\"https:\/\/www.bullseyedistribution.be\/wp-content\/uploads\/2025\/10\/newteamBullseye-768x1074.avif\" class=\"attachment-medium_large size-medium_large wp-image-7349\" alt=\"\" srcset=\"https:\/\/www.bullseyedistribution.be\/wp-content\/uploads\/2025\/10\/newteamBullseye-768x1074.avif 768w, https:\/\/www.bullseyedistribution.be\/wp-content\/uploads\/2025\/10\/newteamBullseye-214x300.avif 214w, https:\/\/www.bullseyedistribution.be\/wp-content\/uploads\/2025\/10\/newteamBullseye-732x1024.avif 732w, https:\/\/www.bullseyedistribution.be\/wp-content\/uploads\/2025\/10\/newteamBullseye.avif 1464w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6cc1634 e-con-full e-flex e-con e-child\" data-id=\"6cc1634\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-8349d13 e-con-full e-flex e-con e-child\" data-id=\"8349d13\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e275253 elementor-widget__width-inherit smalltitle hover-container6 elementor-widget elementor-widget-heading\" data-id=\"e275253\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Building for the next level<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54a21b4 normaltext elementor-widget elementor-widget-text-editor\" data-id=\"54a21b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With the arrival of Percy and Hens, Bullseye strengthens its structure and continues to professionalize as it scales. This evolution goes hand in hand with the growth of the internal team, ensuring the company is well equipped to support its expanding brand portfolio and customer base.<\/p>\n<p>Bullseye positions itself as a true growth partner for brands that want to increase their visibility and presence in the Belgian market. Through an integrated approach combining out-of-home, retail and events, Bullseye helps brands gain traction faster and build sustainable market share. \u201cAdding Olivier and David to our leadership is a natural next step in our evolution,\u201d adds Stijn. \u201cTheir experience and vision will help us scale faster and serve our partners even better.\u201d<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e22251 elementor-widget__width-inherit smalltitle hover-container6 elementor-widget elementor-widget-heading\" data-id=\"3e22251\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Looking ahead<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f4c0a4 normaltext elementor-widget elementor-widget-text-editor\" data-id=\"8f4c0a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With a renewed management team, a proven portfolio and a growing network of clients and partners, Bullseye is ready to take the next leap forward. The mission remains the same: to help brands grow through smart activation, strong execution and deep local expertise.<\/p>\n<p>By reinforcing its leadership and structure, Bullseye continues to position itself as a long-term partner for ambitious brands: one that combines energy, experience and a deep understanding of the market to fuel sustainable growth.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9fac87 e-con-full e-flex e-con e-child\" data-id=\"e9fac87\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-c931c30 e-con-full e-flex e-con e-child\" data-id=\"c931c30\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2465dbe hover-container4 elementor-tablet-align-left animated-fast elementor-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"2465dbe\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.bullseyedistribution.be\/nl\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ready to innovate? Get in touch!\u00a0<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":7350,"template":"","class_list":["post-7365","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bullseye expands leadership to fuel brand growth in Belgium<\/title>\n<meta name=\"description\" content=\"Bullseye strengthens its leadership team to drive brand activation, distribution excellence and growth for premium brands in Belgium.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bullseyedistribution.be\/nl\/blog\/bullseye-strengthens-its-team-and-shifts-into-a-higher-gear\/\" \/>\n<meta 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