Why beverage brands (and their buyers) need to feel what’s happening “That won’t work; people don’t want that.”If you’ve been in retail or FMCG long enough, you’ve heard it. Usually from someone who doesn’t get the audience. Or worse, from a brand that’s lost touch themselves. It’s like in that series Adolescence. Researchers are puzzled by teenage behavior until a...

Launching a brand from scratch in Belgium isn’t just about getting shelf space. It’s about understanding people. At Bullseye Distribution, everything begins with one fundamental principle: consumer behaviour first, channel strategy second. As CEO Stijn Bex puts it, “Who must buy it? And who must drink it?” Those two questions rarely have the same answer and recognising that difference is...

Introducing BitesWeLove The best launches are built on more than just a strong product. They’re built on shared ambition. That’s exactly what we found with BitesWeLove; a plant-based snack brand with clear values, distinctive flavours, and a vision that aligns with how people snack today. Made from peas, nuts, and beans, BitesWeLove offers crunchy, flavour-forward snacks that fit busy, health-conscious...

Introducing Punchy At Bullseye Distribution, every brand launch begins with one question: where is the consumer heading next? With Punchy, the answer was clear, consumers are embracing lighter, better-for-you options without compromising on experience or flavour. That’s why we’re proud to bring Punchy’s vibrant hydration to Belgium. Punchy is a premium, low-sugar, low-calorie soft drink, made with all-natural ingredients, packed...

When STËLZ showed up at Sunrise Festival, it wasn’t just another festival sponsorship. It was a full-force brand experience designed to engage, immerse, and convert. For brand owners looking to create real-world impact, Club STËLZ offers a blueprint on how to turn audience interaction into measurable brand value. At Bullseye Distribution, we don’t just get your product into the right...

Introductie The Belgian beverage landscape is rapidly evolving, driven by consumers’ increasing preference for drinks that align with healthier, more mindful lifestyles. Among the standout innovations meeting this shift is STËLZ, a refreshing hard iced tea specifically tailored to young adults seeking enjoyable, conscious alternatives without the calorie-heavy burdens of traditional beverages. With a striking growth forecast of 700% this...

Introduction: At Bullseye Distribution, we don’t just pick beverages, we craft legacies. Our mission goes beyond distribution; we strategically identify innovative brands destined to become tomorrow’s consumer favorites in the dynamic Benelux market. Selecting the perfect partnership Our success story starts with you. To build tomorrow’s iconic brands, we delve deeply into your vision, asking vital questions: What’s your brand’s...

Introduction: Event season,whether festivals, concerts, or corporate gatherings,is all about unforgettable moments and seamless experiences. Yet behind the scenes, event and festival organizers often wrestle with tricky logistical and sustainability challenges, especially regarding beverage packaging. Efficiency, safety, and environmental responsibility are no longer optional,they’re essential. On top of this, changing local regulations make finding the right packaging solution even more...

Background: The beverage industry is experiencing a significant transformation driven by consumers demanding more than great taste. Today’s health-conscious consumers seek beverages that offer meaningful hydration alongside functional benefits—such as increased energy, immunity support, cognitive enhancement, and improved gut health. The global functional beverage market reached a value of $129.3 billion in 2022 and is projected to soar to $216.7...

Background: Sustainability remains a crucial priority across the Benelux, especially within the Food & Beverage sector. Consumers and brands alike are increasingly aware of their environmental footprint, particularly in packaging choices. Among all packaging materials, aluminum cans stand out as the clear leader in sustainability. Infinitely recyclable, lightweight, and highly energy-efficient, aluminum cans represent a smart choice for beverages, aligning...

Background: In 2024, over 500 start-ups entered the BENELUX food and beverage market, each with bold ambitions and unique flavors. Many of these brands gain initial traction through personal networks, but sooner or later, they hit a growth ceiling. The question then becomes: will they scale up or stall? At this crossroads, partnering with a distributor can be the game-changer...

Achtergrond: Snacken is niet meer wat het was. In 2025 spelen veranderende eetgewoonten een grote rol in de snackindustrie. Consumenten zoeken naar gezonde, makkelijke en smaakvolle opties die passen bij hun drukke levensstijl. Maar wat betekent dit precies voor de markt? Laten we de belangrijkste trends op een rij zetten. Flexibele eetmomenten: snacken als lifestyle Vaste maaltijdmomenten verdwijnen steeds meer...

Achtergrond: Bij Bullseye Distribution kennen we de uitdagingen van evenementorganisatoren en horecaondernemers door en door. Onze jarenlange ervaring in de drankenindustrie toont aan dat traditionele cocktails vaak voor operationele kopzorgen zorgen. Met de wereldwijde groei van ready-to-drink (RTD) dranken, van een waarde van $32,94 miljard naar een verwachte $85,5 miljard in 2030, is het duidelijk dat er ruimte is voor...

Achtergrond: Toen we voor het eerst samenwerkten met The French Kiss Club, was het landschap allesbehalve duidelijk. Er was geen gedefinieerde verkoopstrategie, prijzen waren inconsistent, en er was geen gerichte aanpak voor belangrijke locaties en gelegenheden voor blikjes wijn. Hoewel er groei was, verliep deze traag en zonder richting. Uitdaging Onze missie was om samen met de merkeigenaren een gerichte...

Achtergrond: Met meer dan 40 jaar gecombineerde ervaring in de FMCG-sector kregen Geert Minnart en Stijn de kans om samen te werken bij een toonaangevende co-packer in Europa. Tijdens hun tijd daar zagen ze de opkomst van talloze nieuwe drankenmerken, zowel in Europa als daarbuiten. Geert bracht uitgebreide ervaring mee van internationale brouwerijen, zoals Scottish & Newcastle, Heineken International, Nederland...