After a successful launch in June 2022 and a period of strong organic growth, Bullseye, a Belgian scale-up active in brand activation and distribution, is entering a new era of expansion.
The company, which has successfully launched brands such as BitesWeLove, STËLZ, The French Kiss Club, Soul Water, Tribe and Punchy in Belgium through out-of-home, retail and events, is now gearing up for its next phase of growth.
As Bullseye continues to grow alongside the dynamic brands it represents, strengthening the internal team and leadership structure marks a natural and important next step.
A new chapter in Bullseye’s journey
After a focused search for strategic growth and smart capital, Bullseye proudly welcomes Olivier Percy and David Hens to its Board of Directors, with Olivier also joining the executive management team. Together with Founder Stijn Bex, they will lead the company’s continued professionalization and scaling efforts.
Olivier brings more than 15 years of experience in channel marketing, sales and innovation at Diageo, adding deep commercial and strategic expertise to the team. David, a third-generation entrepreneur in food distribution, strengthens Bullseye with valuable operational knowledge and financial reporting experience.
“Over the past years we’ve built a strong foundation,” says Stijn Bex, Founder of Bullseye. “Our focus was on building, testing and proving that our approach works. Now it’s time to accelerate, with more experience, scale and ambition.”
Building for the next level
With the arrival of Percy and Hens, Bullseye strengthens its structure and continues to professionalize as it scales. This evolution goes hand in hand with the growth of the internal team, ensuring the company is well equipped to support its expanding brand portfolio and customer base.
Bullseye positions itself as a true growth partner for brands that want to increase their visibility and presence in the Belgian market. Through an integrated approach combining out-of-home, retail and events, Bullseye helps brands gain traction faster and build sustainable market share. “Adding Olivier and David to our leadership is a natural next step in our evolution,” adds Stijn. “Their experience and vision will help us scale faster and serve our partners even better.”
Looking ahead
With a renewed management team, a proven portfolio and a growing network of clients and partners, Bullseye is ready to take the next leap forward. The mission remains the same: to help brands grow through smart activation, strong execution and deep local expertise.
By reinforcing its leadership and structure, Bullseye continues to position itself as a long-term partner for ambitious brands: one that combines energy, experience and a deep understanding of the market to fuel sustainable growth.