When STËLZ showed up at Sunrise Festival, it wasn’t just another festival sponsorship. It was a full-force brand experience designed to engage, immerse, and convert. For brand owners looking to create real-world impact, Club STËLZ offers a blueprint on how to turn audience interaction into measurable brand value.
At Bullseye Distribution, we don’t just get your product into the right hands-we put your brand in the right moment.
3 key lessons for brand owners from Club STËLZ:
- Show up where your audience already is
Sunrise Festival is one of the most popular destinations for 18-25-year-olds in Belgium. Instead of asking consumers to come to the brand, STËLZ showed up in their world-with a presence impossible to ignore. Over 8,000 festivalgoers stepped into Club STËLZ, a fully converted party bus placed strategically between the festival entrance and main stages. - Make the experience the media
With built-in lighting, DJs, a bar, and an unmistakable visual identity, Club STËLZ wasn’t a passive booth-it was a high-energy social moment that begged to be posted. The activation earned massive social visibility driven by real attendees, without needing a traditional ad spend. - Connect the vibe with the liquid
It’s not enough to build awareness-you need trial. That’s why Club STËLZ included a fully operational bar, serving chilled product at exactly the right time: when the audience was looking for refreshment. The result? Stronger conversion, higher trial rates, and increased affinity.
The results
- over 8,000 people entered Club STËLZ
- an estimated 70% of all festival attendees saw or passed by the bus
- higher product sales compared to the year before
- an explosion of organic social content from festivalgoers
What’s next
Sunrise Festival 2026? we’re already planning it. But more importantly, we’re talking to brand owners who want to go beyond placement and build activations that resonate, scale, and convert.
Want your brand to be next? Let’s build something unforgettable.
