Drawing from over forty years of expertise, Bullseye Distribution excels in propelling brands to success in the ever-evolving Benelux market. We specialize in connecting wholesalers with innovative drink and snack products that meet the highest quality standards.
Drawing from over forty years of expertise, Bullseye Distribution excels in propelling brands to success in the ever-evolving Benelux market. We specialize in connecting wholesalers with innovative drink and snack products that meet the highest quality standards.
Our Brands
Our mission “Rethink Drinks” stands for hacking mix drinks and cocktails that everyone knows, but with a lot less calories and alcohol. That’s why we left out all unnecessary ingredients like sugar, carbohydrates and gluten in our drinks. STËLZ contains 4.5% alcohol and 63 calories, making it the perfect, refreshing alternative to sweet and heavy drinks.
Our goal is simple: to help you snack more healthily with tasty bites that make you feel good. This is how we – bite by bite – shake up the snacking world.
Premium low-calorie soft drinks, mixed with feel good flavours, all-natural ingredients, and a splash of Vitamin D — to help you catch the sun all year round. This is liquid sunshine!
JOIN THE PLANT REVOLUTION!
Plant-based energy and protein.
Natural ingredients and gluten-free.
For everyday performance and snacking.
THE FRENCH KISS CLUB offers delicious wine in a can sourced from premium French grapes out of the south of France.
The fruity white wine, rosé wine and bubbly white & rosé are perfectly balanced to embrace your tongue and refresh your mind.
Greentale offers delicious ready-to-drink Cocktails. Their unique production process together with the usage of only fresh ingredients and all natural flavors results in delicious cocktails!
GREENTALE’s brewed cocktails are available on tap and bottle!
Soul Water promises to create the most circular packed water solution they can. The brand was born from the idea that everyone should be able to enjoy quality drinking tap water. When that’s not possible, Soul Water wanted to create an easy solution so people can enjoy water in a sustainable way.
For every Soul Water can that’s purchased, a minimum of 5% of the turnover is donated to The Soul Community. In this way we build a greener planet together.
PULPOLOCO is a premium Sangria crafted and imported from Spain. It’s a light-bodied, fruity and refreshing Sangria, made of the best blend of true Spanish ingredients.
It’s filled in a unique eco-friendly CARTONCAN ®.
We’ve redefined what it means to energise. Say goodbye to sugar and artificial caffeine and hello to feel good energy. Made with natural ingredients and super powered by yerba mate, Virtue is the energy drink you can feel good about.
About Bullseye
With a proven track record of success and experience in the FMCG sector, we witnessed the rise of numerous new beverage brands across Europe and beyond. Drawing on extensive backgrounds in international breweries, retail, and hospitality, we have successfully contributed to the launch and growth of innovative products in multiple markets. At the same time, our expertise in executing brand activations for both national and international brands at major events and festivals has provided us with deep insights into consumer engagement and brand experience. This complementary know-how enables us to cover the full spectrum of the beverage industry; from product development to market activation, positioning us to drive new successes in a dynamic and growing market.
Success Stories
“Our collaboration with Bullseye Distibution has been a success from moment 1 – not only for the results achieved, but mainly because we work together as colleagues with the shared mission to make BitesWeLove a success in Belgium.”
Luuk Elkhuizen
International Sales Manager BitesWeLove
“It’s been fantastic to work with the Bullseye team to launch the TRIBE brand in Belgium, winning a large supermarket listing within our first month. The team are great to work with and we’re excited to bring TRIBE to their customers over the coming months and years.”
Rob Martineau
Co-Founder TRIBE
“Great partner for our Belgian operations. Fast, reliable and innovative.”
Milan Voet
Co-Founder STËLZ
“The Bullseye team are really passionate and knowledgable. They feel like an extension of our team and we love working with them.”